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Augmented Reality

What is Augmented Reality & Interactive Print? 

AR is the layering of digital content like video and 3D over print and other real-world environments to literally bring it to life. More importantly AR easily connects multiple marketing channels together into a seamless, engaging, and measurable customer journey. Augmented reality is not a gimmick, it is a functional everyday marketing solution. Most importantly, AR is a lot easier to implement than you might think. 


Examples: 

  • Interactive print & direct mail 

  • AR enabled packaging, signage & labels 

  • AR enabled promotional products, calendars, fridge magnets 

  • 3D product and property models placed in the real world

Key Benefits

Augmented Reality is an enabler for print media to evolve and stake its own position in the increasingly desirable omnichannel marketing environment. Augmented Reality provides a seamless interactive journey for customers that is far more engaging and convenient than either print or digital alone; and it’s measurable.

​

Key benefits:

  • Stand out from the competition

  • Be seen as innovative

  • Improve print campaign performance

  • Save money on direct mailing costs*

  • Monitor campaign performance

Industry Verticals

Augmented reality and interactive print is suitable for any business that wants to provide its customers with a more engaging, interactive experience; irrespective of their industry. Some of the industries that are now actively using Augmented Reality in their direct mail and print marketing include:

 

  • Automotive

  • Hospitality and tourism

  • Banking and financial services

  • Real estate and property

  • Healthcare and medical

  • Education and training

  • Retail and consumer products

  • Political campaigning

Key Statistics:

​35%

​“When AR was incorporated [into
direct mail], response rates jumped
from 2-3% to 35%,”

​94%

​Interacting with products in AR leads
to 94% higher conversion rates (AR
Insider, November 2021)

​70%

​AR provides 70% higher levels of
memory encoding than non-AR
interactions (Source: Layered)

​1.9x

​AR delivers 1.9 times the level of
visual attention than non-AR related
interactions (Source: Layered)

Reporting Capabilities

Reporting Dashboard

  • Access important campaign reporting directly from the account dashboard

  • Partner dashboard reporting also shows activity from customer accounts

Campaign overview

  • Web AR vs. App AR

  • Number of Views

  • Number of calls to action

  • Apple vs. Android

Campaign activity

  • Date and time of each view

  • Call to action take (Yes/No)

  • Device OS (iOS or Android)

  • IP Address

  • IP Address Location (regional heat maps)

  • Location (if location tracking is enabled)

Campaign heatmaps

  • See each campaign’s activity geographically to understand what regions are working best

  • See all campaign’s activity in comparison to each other

Advanced Features

A very few Augmented Reality platforms have focused their attention
specifically on what they can do to help the print industry evolve and stay
relevant and valuable in an ever-increasing digital world.

 

Advanced print specific features:

  • Unique WebAR QR codes for targeted DM

  • AR recipient personalization for mail lists

  • Geo-specific campaign experiences

  • Integrated digital retargeting tools

  • Social media content sharing

WebAR vs. QR Codes

Addressed Mail Module

The Addressed Mail Module will allow users of the platform to deliver a more personalized WebAR experience to targeted mail lists whilst providing access to campaign response activity on a per recipient basis. Know exactly who did what! The Addressed Mail Module also enables personalization of splash pages, calls to action and even passing data through PURLs.

Addressed Mail Module

The Addressed Mail Module will allow users of the platform to deliver a more personalized WebAR experience to targeted mail lists whilst providing access to campaign response activity on a per recipient basis. Know exactly who did what! The Addressed Mail Module also enables personalization of splash pages, calls to action and even passing data through PURLs.

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Augmented Reality & USPS Informed Delivery®

USPS Informed Delivery®: Informed Delivery® provides eligible residential customers with a digital preview of their household's incoming mail scheduled to arrive soon. It also offers business mailers the opportunity to engage with these customers through an integrated mail and digital marketing campaign (Interactive Campaign) that generates additional consumer impressions, interactions, and insights. All benefits derived from Informed Delivery® is done so from a digital version of a direct mail piece, Augmented Reality on the other hand provides the same benefits (and more) directly from the printed mail piece. This means that Informed Delivery® is the perfect omnichannel solution for users of the technology whilst Augmented Reality is the answer for all other mail recipients, including those in B2B lists. Augmented Reality is also perfect for engaging and tracking EDDM campaigns.

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